New Mobile-First Platform Makes Blockchain and Web3 Accessible to Creators to Enable Unique Fan Experiences and Unlock Monetization

MENLO PARK, California., December 14, 2022 /PRNewswire/ — Impact Venture Capital today announced its investment in the oversubscribed Virtualness $8 million round seed. Virtualness is a mobile first platform designed to help creators and brands navigate the complex world of Web3. The fundraiser was led by Blockchange Ventures and joined by Polygon Ventures, F7 Ventures, Micron Ventures, Better Capital, FalconX, Impact Venture Capital, Neythri Futures Fund, Oceans Ventures, jain perotVC3 DAO, Carolyn Everson, randy zuckerbergNusier Yassin (Nas Daily), nikki farb, Stacy Brown-Philpotand other thought leaders.

there is more than 300M creators worldwide, half of them joined the creator economy in the last two years. Despite this extraordinary migration, these builders lack even the most basic tools to scale their businesses and easily capture the value creation opportunities that blockchain and Web3 represent. Centered in the spirit of “empathy at the core”, Virtualness puts creators first and is building the playbook for easy design, efficient sharing, and seamless digital commerce.

Launching in early 2023, authenticated creators and brands will use the platform to design, mint, and display branded digital collectibles; easily share via your social media channels; interact directly with their fans and the community; enable unique experiences and unlock new channels for monetization. Education, personalization, discovery, integration with Web2 and Web3 platforms, and a mobile first experience are core to the platform.

Virtualness is co-founded by Kirthiga Reddy, #1 Employee and former CEO of Facebook India & South Asia and former investment partner at Softbank Investment Advisers, along with Saurabh Doshiformer boss of the Meta, Pacific Asia for entertainment; Emerging Markets and Greater China Region for Creators and former VP of Viacom Group and Star India. Reddy and Doshi will leverage their decades of global business experience partnering with creators, media, brands, and technology platforms.

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“We are excited about our initial investment together with Micron and others in Virtualness,” said Jack Crawford, founding general partner of Impact Venture Capital. “Kirthiga, Saurabh and the Virtualness team have dramatically simplified the process for creators to create, sell and share digital collectibles by taking advantage of the multi-billion dollar creator economy.”

“Creators are the ultimate entrepreneurs. We’ve been at the heart of the Web2 ecosystem building and onboarding creators and brands, and we’re on our journey to do it again for Web3. People are spending more and more time in various digital worlds and have a desire to personalized experiences, individual identities, expressions and personalized commerce,” said Reddy and Doshi. “We’re excited to see creators and brands imitate various physical experiences in digital and newer ways. It’s about building a new economy, unlocked by branded digital collectibles that deliver unique experiences, capability and value. We believe that everything what can move from a physical to a digital form will move.”

Reddy and Doshi are working closely with creators to inform how they build their product. Nusier Yassin (Nas Daily), a beloved creator with more than 50M A fan on social media platforms and an investor in Virtualness, he is one of the creators of advanced technology that helps shape the product from the concept stage.

About Impact Venture Capital

Impact Venture Capital is a Silicon Valley-based early-stage venture capital firm that invests alongside corporate venture groups and blue chip investors in early-stage technology startups with a focus on artificial intelligence applied to security. , finance, digital health and other fast. -Industrial sectors in growth.

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SOURCE Impact Venture Capital