The world of marketing has evolved dramatically in recent years. Its constant dynamics and emerging dimensions have prompted marketers to improve their marketing to keep up with the latest trends.

Metaverse, the new reality of the Internet world, is an immersive virtual world facilitated by Virtual Reality and Augmented Reality. A research paper, published in the esteemed International Journal of Computer Applications (IJCA), the research paper serves as a channel to better understand the Metaverse, what it comprises, how it is evolving in the marketing sector, and why it is the future. of marketing. .

The paper, titled Revamping the Marketing World with Metaverse – The Future of Marketing, is written by Dr. Manas Khatri, a business consultant and digital marketing expert.

“Us…