Building social muscle and the metaverse to deliver modern marketing and customer obsession have been priorities for The Iconic’s director of customer service in the first year of his job.

Dean Chadwick, who joined the pure gaming retailer last year in the newly created role of director of customer support, met with marketing director following the successful return of the brand’s Runway X fashion show to an in-person event format on November 2. A prominent event on Australia’s fashion calendar, the sixth edition of the production was as much a showcase of diversity and inclusion as it was an immersive mixed reality experience, with a Web 3.0 component introduced to the event.

“We were…