Ibis Styles has developed a new global campaign that will see the creation of NFT artwork that will be showcased in the Meatverse. Jenny Southan reports

Part of the Accor hotel group, budget sub-brand Ibis Styles has unveiled its “#OpenToCreators” campaign which is being produced in partnership with world-renowned digital creators @tikkywow and @ Naranjalidad.

All NFTs created by the artists will subsequently be shared in an Ibis Styles virtual art gallery in the metaverse, accessible via spatial.io.

The virtual gallery follows recent physical events at the new Ibis Bangkok Silom and Ibis Styles Sevilla hotels, where original works and NFTs were created.

At Ibis Styles Bangkok Silom, @tikkywow creates an original piece of art that is now on display alongside two commissions…