The real innovation from Remington Scott’s company Hyperreal isn’t just that it’s created stunningly realistic digital versions of stars who are either dead or alive (or entirely fictional). It is that it is putting those creations in the hands of the talents themselves, empowering them to drive innovation.

Hyperreal, which is known for its “Hypermodel” digital humans, has in two years created a near-perfect look-alike for pop star Madison Beer (for a performance that won a Webby for Tech Achievement); made Paul McCartney look like a Beatles-era version of himself; designed a virtual model of the late rapper The Notorious BIG; and, with entertainment mogul Simon Fuller and Verizon, she invented an AI-powered alien pop princess named Alta B who appeared with the boy band Now…