Hugo Boss recently partnered with Imaginary Ones, a prestigious Web3 company, in its quest to jump on the NFT and Metaverse bandwagon.

Hugo Boss is evidently ready to launch its first NFT collection called HUGO x Imaginary Ones, and this collaboration with Imaginary is set to give the world-class fashion brand a competitive edge.

It is definitely a revamp or a new take on Hugo Boss as he ventures into the Metaverse space with his NFT collection.

Hugo Boss-Imaginary Ones NFT Collection available in November

According to Hugo Boss SVP of Global Marketing and Brand Communications, Miah Sullivan:

“The metaverse is an exciting new space for fashion brands, one that holds great potential for business. We are excited to partner with…