A specialist menswear brand is creating innovative new product design workflows with immersive 3D technology.

Germany-based Hugo Boss, which designs and sells menswear products under the Hugo and Boss brands in 128 countries at around 6,800 points of sale and online in 59 countries via hugoboss.com, is implementing the Adobe Substance 3D design. Adobe’s solution enables the company to design clothing, accessories and footwear using hyper-realistic models and to experiment with different fabrics and colors, in an immersive 3D metaverse environment.

Hugo Boss also leverages the assets of the 3D metaverse to engage supplier and retail partners to digitally prototype, review and change. The 3D design functionality allows Hugo Boss to explore new customer experiences that combine the…