FASHION

Swiss luxury watchmaker Hublot has entered the metaverse with the introduction of the ‘Hublot Loves Football Metaverse Stadium’.

The experience will be open to the general public via mobile and online at Spatial.io, where anyone can explore the 90,000-seat stadium featuring a mile-long concourse and media wall.

A hybrid space of sporting, art and digital events, the structure of the stadium was inspired by the design of the case body and digital dial of Hublot’s recently launched Big Bang e watch.

The stadium has been designed by MEIS architects, the creators of the Crypto.com stadium, Everton FC and Roma Stadiums. Hublot said the structure is the largest built site in the space metaverse.

Hublot was one of the early adopters of cryptocurrencies…