One of the most innovative ideas to gain momentum is the concept of the metaverse. For marketers, it’s critical to understand what the metaverse is and how it will affect how brands promote their products and services.

Related: Oculus founder slams Mark Zuckerberg’s ‘terrible’ metaverse

What is the metaverse?

Think of the science fiction movies of the early to mid 20th century. In those movies, they depicted the future of floating cities with millions of flying cars circling around (for those who can’t afford teleportation of course). Some aspects of these films came to life, such as the robots depicted in the 1927 film. Metropolis or video calls shown in the 1968 film 2001: A Space Odyssey. Of course, much…