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How Retail Brands Can Use Metaverse Marketing

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How Retail Brands Can Use Metaverse Marketing

Source: news.google.com

A New Perspective: How Retail Brands Can Use Metaverse Marketing

Marketing in the metaverse is poised to change the retail world with an immersive customer experience through augmented reality and virtual reality.

As immersive technologies gain traction in the progressive world, the Metaverse is, in essence, changing the reality of how we interact in meaningful ways. When it comes to marketing in the Metaverse, companies have begun to feel a paradigm shift as this phenomenon looms over them. The Metaverse is “evolving computing in an immersive way with augmented reality,” says Google CEO Sundar Pichai, and taking advantage of this, several retail companies are experimenting with AR and VR technologies to evolve their marketing techniques. This article sheds light on how retail brands can market their products on the Metaverse.

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