Sometime late last year, Facebook announced that it would change its identity and become Meta, a three-dimensional space in the digital environment where people can collaborate, communicate, socialize and shop. Imagine a highly immersive virtual world where people come together to play, work, and experience things that may or may not be possible in the real world. It is intended to offer a range of experiences at all levels.

According to a Gartner prediction regarding Metaverse, over the next 4 years more and more people (around 25 percent according to the report) will be spending at least one hour a day on Metaverse. It is expected to impact our lives in many ways – offer new levels of experience. For businesses, it means going deeper into creating the omnichannel consumer experience. What…