The last few years have brought about a change in the way people use technology in all facets of their lives. More than ever, virtual realities, decentralized transactions, and non-fungible tokens are altering the way we approach everything from social life to business to creativity.

Just last year, Prada tied its monthly physical Timecapsule to NFTs that grant access to global Prada Crypted and special events. Meanwhile, Gucci has partnered with animated celebrity company Superplastic to launch 10 unique NFTs. The metaverse has become so popular that there is even a Metaverse Fashion Week with brands like Etro, Dundas and Dolce & Gabbana.