Source: news.google.com
Dentsu One won The Drum B2B Awards 2022 in the category Best B2B Metaverse Activation for their work on behalf of Yahoo in the metaverse.
The flexibility of the creation tool was at the heart of the campaign.
The metaverse is a relatively new and untested medium, especially for B2B. But experimenting with metaverse platforms has already produced amazing work for clients.
The brief
Yahoo TV has been committed to improving the immersive content experience since 2017, and has very…
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