Source: news.google.com
The burgeoning metaverse offers clothing brands the opportunity to offer a more inclusive experience while shaping the fashion industry of tomorrow, writes Marc Weinreich, copy director of Basic/Dept.
The metaverse, which by one estimate could soon generate $1 trillion in annual revenue, allows us to explore individual identity in a new world of realistic virtual avatars. At the same time, the share of Americans who identify as LGBTQIA+ is at an all-time high of 7.1%, closer to 10% for millennials and Gen Z, according to a Gallup poll released in February 2022.
From a brand perspective, it becomes a single truth: if you focus only on today, you will be left behind tomorrow. In the language of memes, you will lose to the brand that she told you not to worry about.
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