Source: news.google.com
The metaverse is capturing the attention of both sellers and consumers. However, many brands are still calibrating their strategies and approaches for this emerging virtual ecosystem in its early days.
While some companies are watching the evolution of the metaverse from the outside with anticipation and curiosity, recent research shows that consumers are ready to engage with brands in new virtual environments.
According to Sitecore’s ‘Perceptions of the Metaverse’ report, 42% of US consumers identify themselves as metaverse enthusiasts. Nearly 9 in 10 (87%) also expect the metaverse to play a significant role in how they shop for and engage with brands in the future. The report is based on a survey of 1,000 US consumers, as well as a survey of 310 US consumer brands…
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