Source: www.thedrum.com
Investing in experiences designed with all audiences in mind will help ensure that we are collectively creating a welcoming metaverse for all, writes SuperAwesome CEO Dylan Collins.
The metaverse will be a place where people of all ages come together, compete, create, and participate in events just as they do in the physical world. As the metaverse is built, it will not be just the work of a single company, but the collective work of many. And, as we collectively build the metaverse, all brands, advertisers, and businesses must work to ensure it’s a safe experience for everyone it brings together.
There are many existing and evolving laws and regulations that provide guidance for brands hoping to engage young audiences in the metaverse, from COPPA in the United States to…
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