Ten exclusive Hot Topic Halloween-themed skins were made available in the Roblox Avatar Shop, with three additional pop-up shops in game titles, including “The Floor is Lava!”, “Speed ​​Run 4” and “Catalog Outfit Creator!”, titles that together share an audience of nearly 3 billion views. The capsule features digital items synonymous with the Hot Topic brand, including cosplay hats, die-cut sunglasses, mini figure backpacks and more. Users can purchase avatar items directly from virtual shopping destinations showcasing the campaign, including images featuring “Cobra Kai” actress Mary Mouser wearing the exclusive black and orange sweater, as well as an interactive mannequin.