LootMogul announced that it has reached an agreement for Hoop Culture, Inc., the basketball lifestyle brand, to acquire the naming rights to the Metaverse Arena in Orlando, FL.

The deal also includes Hoop Culture placing five retail/experiential stores across five Arenas within the LootMogul Metaverse.

“We have been getting a lot of naming rights requests in our Sports Metaverse, and signing this deal with Hoop Culture, one of the fastest growing apparel brands, is phenomenal. Our goal is to incorporate all major brands into our sports metaverse, converting their consumers from web 2 to web 3 and vice versa; essentially creating a whole new revenue stream in the Metaverse for all brands,” said Raj Rajkotia, CEO of LootMogul.

“To get the naming rights to the Orlando Arena…