Hong Kong International Airport (HKIA) has associated with JCDecaux Transport Hong Kong to introduce the first HKIA Metaverse. Running from July 6 to August 31, 2023, this innovative initiative offers an immersive virtual world for brands to connect with international visitors and local travelers.

The HKIA metaverse, built on the Web3 ecosystem, comprises three scenes from the metaverse airport. Visitors can start their virtual journey by navigating through the Departures Lounge, across the Sky Bridge and into the Departures Gate area where they can find instructions for various games. This innovative approach transforms the airport environment into a gamified space, offering visitors a unique adventure with multiple levels of engagement, including playing games and interacting with other airport passengers.

Adding to the excitement, HKIA Metaverse features a daily scavenger hunt game. Visitors have the chance to discover hidden treasures and have a chance to win the first limited edition HKIA Metaverse NFT, released in honor of HKIA’s 25th anniversary.

Alby Tsang, Head of Retail and Advertising at Hong Kong Airport Authority, is proud that HKIA is the first international airport in Greater China to launch a Metaverse, offering visitors a novel way to immerse themselves in a virtual world and interact with brands in an unprecedented way. manner.

Shirley Chan, CEO of JCDecaux Transport, highlighted the role of HKIA Metaverse in enhancing HKIA’s digital transformation in advertising. She emphasized the potential of Web3 technology as a hot trend and expressed confidence that the new platform would significantly boost engagement between brands and HKIA visitors.