Global retailer H&M has launched into the metaverse in its latest release, which will be available at GPO Melbourne from December 8th.

The H&M Innovation Metaverse Design Story collection will explore the blurred boundaries between online and offline through virtual wardrobes.

“The increasingly virtual dimension of fashion creates exciting future opportunities for H&M, allowing us to create vibrant, bold and daring virtual counterparts to our physical collections,” said Ann-Sofie Johansson, H&M Creative Advisor. “In addition to the endless creative possibilities, it also allows us to propose a more sustainable and inclusive vision of fashion that can be accessed by anyone, anywhere in the world.”

The digital collection is highlighted through five augmented reality filters,…