HomeMetaverseH&M enters the metaverse with a fusion of reality and fantasy

H&M enters the metaverse with a fusion of reality and fantasy

Source: news.google.com

The latest collection in H&M’s ongoing innovation stories is the Metaverse Design Story line. Here, the brand’s design team fuses the craftsmanship of couture with virtual reality and fantasy realms as the line between IRL and URL life blurs. The end result is a collection that includes both real ready-to-wear clothing and digital clothing created in collaboration with the Digital Fashion Institute.

The metaverse, a realm free from the constraints of gravity and conventional norms, served as the inspiration for the collection. At the same time, the tactile beauty of the natural world serves as a reference point for pieces that draw on microscopic cells, vivid wildflowers, and satellite photographs of planet Earth.

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