When an iconic 166-year-old clothing and accessories brand enters the metaverse with a flair worthy of New York Fashion Week, it’s a sign fashion may be shifting toward virtual commerce.

Burberry’s new gaming experience for Minecraft: Burberry: Freedom to Go Beyond, allows players to roam a mythical London populated with Burberry-themed characters and motifs. Players of the game will have access to 15 free skins to download.

“As a player, you venture into an alternate reality version of London taken over by a malevolent entity called Nexus,” writes Cristina Anderca for minecraft.net. “Once a place flourished with foliage and tame animals, this land has been drained of color and life. Its inhabitants have been scattered throughout the four kingdoms of the air,…