patrick moxey is bringing the entire roster of Helix Records, the EDM label he launched last year after selling his stake in Ultra Records, into the world of Web3, starting with an NFT membership pass.

Starting in February, the Helix Records Genesis Pass will act as a digital passport to the Helix ecosystem, granting holders a free NFT of music from one of the chart’s flagship artists, including electronic duo Snakehips and DJ Marshall Jefferson. . Later in 2023, NFT holders will have the opportunity to access VIP tickets, backstage passes, and submit music directly to the record label for feedback. A holder will win a 1:1 conversation with Moxey.

Moxey, who played a key role in the success of Avicii, Kygo, deadmau5 and David Guetta through Ultra Records, aims to make Web3 and NFT a core part of the new venture.

“I hope to build a company that is much bigger than my last company in the next five years,” he said. “We really plan to make NFTs open a whole new door for you. [the fan] that go way beyond the door that was available through the traditional record business.”

Helix Records will bring its entire roster of electronic artists to Web3 and support them during the transition to NFT and blockchain technologies. The label believes this strategy will create a closer connection between artists and fans, and potentially allow fans to benefit from the future success of their favorite acts. The label also hopes that NFTs will provide them with better insights into their artists’ fanbases, allowing them to identify and connect with the largest and most active members of the community.

To power the label’s Web3 activations, Helix Records partnered with FUEL, a software platform that allows artists and labels to create their own NFT store and control their brand. Billed as “Shopify for NFT,” musicians have used the software to sell concert tickets, singles, and collectibles to Web3 and Web2 fans.

“We are very happy to add Helix Records to our list of musicians,” said the FUEL founder. Thanh Binh Tran. “Seeing pioneers like Patrick use our software gives us a glimpse into the future of music NFTs.”

While the Web3 hype has mostly died down since the blistering NFT sales of 2021 and early 2022, artists and labels still see some promise in blockchain technology.

“Any way to earn money for a musician is a blessing, because there are very few possibilities left,” he said. Marshall Jefferson, pioneer house DJ and one of the flagship artists of Moxey’s new record group. “An open area like this, where your music really has value and you can make a living, is an area worth exploring.”

The Helix Record Genesis Collection will be released in February. The final date and details on the supply and prices will be announced shortly.