In keeping with its reputation as the leading troublemaker in the Swiss watch industry, H. Moser & Cie. earlier this week invited journalists to its metaverse lounge, where it unveiled a physical watch, the first in a series of three watches, that includes digital perks and protections like early access to new products, unique artwork, and certificates of authenticity, all stored on the blockchain.

Available in a limited edition of 50 pieces, each priced at 27,000 Swiss Francs (about $29,000), the Endeavor Center Seconds Genesis, also known as 01100111 01100101 01101110 01100101 01110011 01101001 01110011, is a tangible binary code watch. which, however, presents elements closely linked to the virtual world. Inside the watch’s 40mm sandblasted steel case are…