Today, Gucci makes its latest foray into the metaverse with its highly anticipated debut in The Sandbox.

The Kering-owned powerhouse bought a piece of land in the virtual world in February when it promised to build “an interactive fashion experience based on the (Gucci) Vault” where “selected metaverse fashion items created by Gucci designers will be available for you to buy.” players and creators buy them, acquire them”. , and use in your own craft experiences using The Sandbox’s creation tools.”

Gucci Vault, which launched in 2021, is the brand’s experimental online store that it calls its “emissary” or representative metaverse, and features a network of…