Similar to its ongoing Roblox space, called Gucci Town, Gucci Vault Land focuses on a “play to know” narrative, a riff on the increasingly popular “play to win” format, in which users complete activities to win blockchain. tokens or rewards based on. Visitors will be invited to complete gamified tasks that educate on its “core pillars,” such as restoring vintage handbags in the Vault Vintage Lab and solving a puzzle in the Vault Room of Rhyme. All of these mini-games will bring players closer to the opportunity to win The Sandbox’s raffle for a Sand Utility Token, which is The Sandbox’s Ethereum-based currency used throughout the platform.

Through these gamified steps, the brand aims to educate the Web3 community about Gucci’s legacy, exposing users to…