Triefus assumed the role of Senior Executive Vice President of Corporate and Brand Strategy for Gucci on September 1, 2022.

Starting November 1, in addition to his current role, he will also oversee emerging opportunities for brand expansion and scale the luxury brand’s metaverse and gaming strategies, Gucci has confirmed.

Triefus will also be responsible for the Gucci Vault. Launched in September 2021, the platform resells recycled and vintage Gucci stock.

In his 14-year career at Gucci, Triefus held the positions of chief marketing officer, executive vice president, and chief brand and client officer.

Before joining the Italian luxury house in 2008, he was Executive Vice President of Giorgio Armani between 1999 and 2008, as well as Senior Vice President of Calvin…