In February, Gucci announced that it purchased land in The Sandbox metaverse, and yesterday launched its first event. The Gucci Vault Land event will be available for two weeks until November 9.

At the same time, Gucci has released eight voxel digital collectible garments available on The Sandbox. Or, as Gucci put it, “Within the experience, Vault will feature a selection of digital collectibles to portray its ongoing quest for precious wonders.”

Additionally, existing Gucci Vault NFT owners, such as SUPERGUCCI, will receive a special Aura NFT wearable device.

The Fashion Business Opportunity in the Metaverse

Taking a step back, the ongoing experimentation by fashion brands in the metaverse is not surprising. Fashion, and especially luxury fashion, is a status…