The Google Play Store has announced that it will now allow game publishers to sell non-fungible token (NFT) games on its platform. The announcement was made on July 12, 2023 by Joseph Mills, the store’s group product manager, marking a significant step towards integrating blockchain technology into mainstream gaming.

The updated policy allows developers to embed digital assets, including NFTs, into their apps and games. However, developers offering the ability to buy, sell, or obtain tokenized assets must clearly indicate the presence of blockchain-based elements within the app on the Play Console.

This move is seen as an effort to open up new avenues for transacting blockchain-based digital content within apps and games on Google Play, with a particular focus on improving user loyalty through unique NFT rewards.

Under the new guidelines, game developers must explicitly state whether their game allows users to earn or purchase NFTs or cryptocurrencies. The policy also prohibits developers from extolling potential earnings from gaming or doing business. Additionally, the sale of loot boxes or any form of gambling is strictly prohibited.

The policy update does not affect the previous ban on cryptomining apps, which was implemented in 2018, or the removal of the Bitcoin Blast video game in 2020 due to deceptive practices.

The full rollout of the new policy is expected later in 2023, with the first tests of the new experiences planned for late summer.

Google Play has had “a variety of blockchain-related applications. Google Play has collaborated with several partners, including Reddit, known for its successful Avatar NFTs, to develop the new policy. The goal is to create a level playing field that promotes user trust and encourages responsible use of blockchain technology.

youtheir policy change is seen as a clear indication that Google Play is embracing blockchain and NFT adoption.