Goldfish represents the latest brand leveraging the metaverse to reach their online audience. Like Burger King’s Glitched Menu or Tim Horton’s Speed ​​Run, Goldfish is taking the metaverse by storm by bringing benefits to consumers in real life. To celebrate the launch of Goldfish, Mega Bites debuts a metaverse experience where consumers can turn digital cookies into a free bag of Goldfish Mega Bites.

Many adults grew up playing video games, and Goldfish wants to connect with its audience by meeting them where they are, which in this case is the metaverse. The interactive experience allows Goldfish Mega Bites to reach their audience by offering them real-world benefits and reminding them of their youth, relaxing with video games. Nostalgia, together with a new online…