Developed by Zulu Alpha Kilo and Metaverse Architects, the activation takes users to a huge mountain of cheddar cheese

Want a free pack of new Goldfish Mega Bites? You will need to head to the metaverse. This week, Goldfish launches its new Mega Bites crackers with a metaverse experience that invites consumers to turn digital crackers into a free bag of real-life Goldfish Mega Bites. The show is the latest extension of the ‘Mega Bites not Megabytes’ campaign which features a quirky bot addressing an audience of fellow bots, warning them that Goldfish’s new ‘Mega Bites’ are delicious cookies for humans, not ‘megabytes’ , the digital unit. of information, for robots.

The virtual experience takes users to ‘Mega Bites Mountain’, a massive mountain of cheddar cheese in the popular metaverse…