Commercial

A new FIS study^® (NYSE: FIS), shows how the buying preferences of younger UK consumers have changed as the adoption of embedded financial services reaches mainstream use among millennials and Gen Z, while their older counterparts are less engaged with newer, digitally-oriented financial experiences.

Integrated finance is when consumers have unique, personalized financial services provided by non-financial companies at the time they need them. Consumers typically use integrated finance in the form of in-app payments, such as on social media platforms where a purchase is completed without leaving the platform, or as Buy Now Pay Later offers at checkout . There is also growing potential to use integrated finance in loyalty programs, investments and…