Last month’s CosmeticsDesign Beauty 4.0 – Technology, Tools and Future Trends​The webinar, moderated by CosmeticsDesign-Europe editor Kacey Culliney, brought together a stellar lineup of executives from Sephora, Shiseido, Orveon, Mintel and The Virtual Events Group, to brainstorm the future direction of beauty technology. .

We’ve digested some of the key themes from this discussion to put together seven predictions for how the beauty tech space will evolve over the next five years.

Prediction #1M​etaverse to go beyond playful experimentation​

While the fashion industry continued to lead the way in engaging with the metaverse, panelists were unanimous that beauty could play in this space, too, and was beginning to.

Important Japanese Cosmetics…