In the rapidly evolving world of digital trends, each year brings something new and exciting for consumers and marketers alike. The year 2022 saw many of those trends that captured our imaginations, from the promise of the Metaverse to the impending Web 3.0. The year also saw the implosion of cryptocurrency and the rise of connected TV as a go-to for marketers and media planners.

In this edition of e4m’s year-ends, we list the top 10 trends in the digital world that rocked 2022.

1. Digital advertising investment

from india digital Ad revenue remained the talk of the town throughout the year.

Two tech giants Google India and Meta India have raked in over Rs 41 000 crore in 2021-22 through online advertisements. E-commerce players Amazon India…