“To create engagement, you have to have a story. In the metaverse, the creators will create the community and the stories they tell will create the community, just like at the beginning of time. The king’s storyteller kept people engaged, Shakespeare kept people engaged,” said American film producer Donald Kushner, whose 1982 film “Tron” is considered the first cinematic depiction of the metaverse.

Kushner, who is also the president and founder of Junction Films and managing director of Gumbotron, spoke to industry players this week on Red Sea 360°, the Red Sea Film Festival’s industry talk show, about storytelling in the metaverse, focusing on the importance of creating narratives that are universal and that also cater to the particular dynamics of…