Forrester’s recently published research report ‘Don’t Let FOMO Dictate Your Metaverse Strategy’ has revealed why and how companies should start building a strategy to address the metaverse.

According to Martha Bennett, vice president and principal analyst at Forrester, companies need to take a methodical approach to making strategic technology investment and portfolio decisions.

The report goes on to say that in the face of competition and economic uncertainty, companies are grappling with what to do during their approach to the metaverse. Interestingly, the report found that there is not strong consumer demand for precursor metaverse experiences.

Analysts believe this may be related to the fact that consumer familiarity with the metaverse is still very low. Only 23%…