The American car giant Ford Motor Company is making a grand entrance into the metaverse and the Web3.0 ecosystem through its trademark specific applications.

According to For trademark attorney Mike Kondoudis, the company has filed 19 trademark applications for all of its major brands claiming plans for virtual cars, trucks, vans and clothing.

The company has also applied for online stores for non-fungible tokens (NFTs), fueling a narrative that the Web3.0 ecosystem is not exclusive to a single industry.

While this is the tech giant’s first foray into the metaverse, several car brands have moved into the world of NFTs in recent years. Lamborghini, the Italian luxury brand thrown out his limited series NFT collection from last year, with a 3D Composable material that has traveled to space.

In addition to Ford Motor Company and Lamborghini, Mercedes-Benz, Hyundai and Bentley have also floated their own respective NFT collections. In what is now becoming a trend, each of these companies is launching their NFT collections with a defining theme that embraces creativity to a part of their story and a more underlying reason.

The world of NFTs and the Metaverse is growing at a dizzying pace, with brands within the fashion industry, social media, entertainment, and even financial services offering new services and obtaining patents in preparation for a more global embrace in the future. near.

With the metaverse that many envision open to new creativity and innovation, filing patents is used as a means of securing some unique solutions well in advance. According to Kondoudis, the number of patent applications from January to August this year has exceeded the total recorded in the year 2021.

The wake-up call accepted by crypto-native companies towards metaverse development is now spreading to Web2.0 companies as well. Experts project a more pervasive approach to brands in the metaverse in the coming years.

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