Credit: Katie Gerrard via Unsplash

A strategy for tackling that shiny new thing, the metaverse, shouldn’t be dictated by FOMO (fear of missing out).

Global consultancy Forrester says companies are grappling with what to do, if anything, in their approach to the metaverse.

However, there is currently not strong consumer demand for precursor experiences to the metaverse.

“There is no metaverse, nor will there be a short-term positive ROI beyond media attention. Companies must take a methodical approach to making strategic technology and investment portfolio decisions. says Martha Bennett, principal analyst at Forrester.

Forrester just published a study, Don’t Let FOMO Dictate Your Metaverse Strategy

Reflexes:

• Consumer familiarity with the metaverse is incipient. Only 23%…