Investment

Virtual event platform Flox has raised £1m to speed up its technology development and public launch.

The UK-based team plans to enable brands and institutions to host events of up to 100,000 attendees, offering a huge olive branch of sustainability, as well as the opportunity to reduce travel costs while maintaining the social connection needed for the collaboration.

Already globally proven with three Fortune 500 organizations, including beverage giant Molson Coors, it currently hosts events of up to 25,000 attendees and custom builds digital twins for global corporate headquarters and college campuses for international students.

The London-based company was started by two advertising industry leaders, Alistair Bryan and Jaie Genadt (below), formerly of Havas, IPG…