Flipkart, the Indian retail and supermarket giant, is looking to redefine the future of shopping with the throw from the Flipverse, a metaverse arena where shoppers can get a peak of the products they want to buy.

In reality, Flipverse is designed to change shopping experiences for both the consumer and the commercial brands that adopt the offer. Flipverse technology was built on the technology stack of eDAO, a Web3.0 startup that was incubated by Polygon-Layer-2 protocol.

According to Flipkart, Flipverse’s goal is to enable customers and brands to get closer to their brands in a way that communication can go both ways. Flipverse’s offering will be a gamified, interactive and immersive shopping experience for consumers in a digital world by giving them access to their favorite brands, Super Coins and digital collectibles.

“The future growth of e-commerce will be influenced by today’s immersive technologies, and Metaverse is one of the significant revolutions in this field with immense potential,” said Naren Ravula, Vice President and Head of Product Strategy and Implementation, Flipkart Labs. .,

“The launch of Flipverse will continue to make an impact in innovative industries such as e-commerce and enhance the customer experience while offering an immersive and gamified shopping experience, especially in light of Flipverse’s adoption of the metaverse and web3 platforms. multiple brands in India. . By giving customers access to their preferred brands, deals, SuperCoins and digital collectibles, we aim to enhance their shopping experiences in a virtual and immersive environment.”

The Web3.0 ecosystem may be new, but both the companies operating in the space and their traditional counterparts are currently joining forces to promote introducing use cases that can drive better adoption across the board.

As announced, the first phase of Flipverse’s shopping campaign will run for a week, with projections to add a million more users in the near future.

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