The company is the first official Salesforce partner to offer web3-powered loyalty solutions to help enterprise brands create, manage, and integrate easy-to-use loyalty programs.

INDIANAPOLIS–(BUSINESS WIRE)–Today, Flaunt announces its release from High Alpha. The platform creates a path for brands to get started in the web3 loyalty space and even build on top of existing web3 communities through features that support the creation, integration, distribution, analysis and management of digital assets and their unique benefits.

Flaunt is led by co-founder and CEO Connor Kelley, a lead builder and innovator who previously led product development for the Roblox avatar marketplace. Kelley joins co-founder and chief revenue officer Chris Miller, who previously served as vice president of client partnerships at ad tech company, MiQ, and co-founder and chief technology officer Zach Schmid, who previously served as chief technology at YouVersion, where he created Experiences used by more than 500 million consumers worldwide.

“Earning customer loyalty and attracting superfans is a competitive imperative, especially in a market with sky-high customer acquisition costs. A web3 approach using digital collectibles is especially well-suited to solving this problem for brands and helping them differentiate themselves from the competition,” Kelley said. “The next generation of brand loyalty will be powered by web3, and Flaunt is their single point of entry into this exciting new space.”

Over the past year, enterprise brands such as Starbucks, Nike, and Lacoste have begun leveraging web3 and blockchain technology to deepen relationships with their customers using collectible digital assets, many of which offer additional rewards, experiences, and access to exclusive products and events. Flaunt provides a platform and service offerings to support brands as they incorporate web3 technology into their brand loyalty programs.

With a focus on web3-native and enterprise brands, Flaunt offers a modular platform that can be deployed with third-party integrations and a fully customizable branded user experience. Flaunt has also recently become the first official Salesforce partner to offer web3 loyalty solutions.

“Consumers who own a branded digital asset need to know what utility it has. At the same time, brands need an easier way to manage and track that utility, even if the asset is transferred or sold,” said Mat Sweezey, co-founder. from Salesforce Web3 Studio. “Flaunt understands this pressing market need and has created a solution that makes web3 simple. We couldn’t be more excited to welcome them as a Salesforce partner.”

With early clients like Almost Friday Media, JUMP NEWS and Tropical Bros, Flaunt ultimately helps brands create innovative experiences defined by customer ownership, community and utility that build lasting loyalty.

“As we’ve seen with email, social media and traditional loyalty marketing, new categories of software have allowed brands to engage their customers on a large scale,” said Eric Tobias, partner at High Alpha. “Web3 will drive the next wave of brand loyalty, and we believe that Flaunt will be the market leader for enterprise brands moving into this space.”

About bragging

Flaunt is an enterprise loyalty management platform that serves as a single entry point to web3 for brands and their customers. Companies like Almost Friday Media, JUMP NEWS, and Tropical Bros use Flaunt to create and manage easy-to-use loyalty programs powered by web3.

About high alpha

Indianapolis-based High Alpha is a leading venture studio envisioning, launching and scaling next-generation B2B SaaS companies. The High Alpha portfolio includes leading cloud companies Attentive, SalesLoft, Zylo, Terminus, The Mom Project, Lessonly, LogicGate, MetaCX, Socio and more. For more information, visit highalpha.com or follow us on Twitter @highalpha.

Contacts

Chris Miller

chris@flaunt.xyz