Source: news.google.com
NFTs: You Know Them, You Love Them, And Now… Can You Eat Them? Well not really. It would be physically impossible to eat a non-expendable token. That is unless you transfer one to a hardware wallet and then, well, get the rest. Rather than push yourself through indigestion (or a trip to the ER), perhaps consider sponsoring one of the many NFT projects that bring a new kind of utility to holders: food.
That’s right, while in recent years NFTs have proliferated off the blockchain, impacting and intertwining with almost every possible facet of pop culture, they’ve finally landed in the culinary industry. And while most creators have worked hard using the blockchain to host video games, TV shows, movies, music, and just about every other type of intellectual property (IP), some are thinking outside the box and revolutionizing a new market sector. of non-expendable food.
Bored Ape NFT holders have always found creative and unique ways to monetize their intellectual property. But potentially one of the most interesting (and edible) ways a member of the BAYC community has done this is through Food Fighters Universe. A multi-faceted NFT project at its core, Food Fighters made an industry first bet on Bored & Hungry, a fast food restaurant in Long Beach, California that employs four BAYC NFTs as facets of its brand.
Since the launch of Bored & Hungry, Food Fighters has expanded into various BAYC-inspired food projects. Two of the project’s most notable BAYC-focused food offerings are The sweet exploration of Dr. Bombay — a dessert shop in collaboration with snoop dog – Y boring cuea joint venture with the architect of Web3 and the founder of crypto funds Medici Champion.
Pizza and blockchain – just try to name a more iconic duo. Born as a whimsical take on the iconic Bitcoin Pizza Day of May 23, 2010, Rare Pizzas began making waves in 2021 with an attempt to host the world’s largest pizza party. That year, the Rare Pizza team spent over $300,000 at over 300 pizzerias in over 60 countries to bring fresh pies to cryptocurrency and NFT enthusiasts around the world.
To participate, collectors only need to purchase a rare pizza box to support the project’s mission. And even better, unopened boxes can be redeemed on the Rare Pizza website for a 1/1 rendered piece of art featuring a random assortment of toppings from the 314 artists who helped create the collection.
Wines and spirits NFT
It may already be common knowledge, but NFT people love to party. At mass celebrations hosted on the outskirts of conferences like NFT.NYC and Art Basel Miami, you’ll almost always come across some sort of Web3-themed cocktail party. But IRL meetups aren’t the only place where wine and spirits have taken shape in the NFT space.
Through efforts like WokenWine, a company that hopes to allow wineries to use NFT to track their wines and help crack down on counterfeiting practices, wine has quickly found its way onto the blockchain. And even beyond native Web3 projects, the industry’s exposure to the non-fungible market has continued to grow, with numerous independent wineries offering their own NFTs for authentication purposes.
However, in the spirits sector, NFT enthusiasts need look no further than BlockBar, a blockchain-based spirits platform where users can purchase whiskey, tequila, and other alcoholic beverages as NFTs that can be redeemed for the physical bottle. As the world’s first DTC NFT marketplace for luxury wine and spirits, BlockBar operates with the goal of making luxury spirits collecting safer, smoother, and more accessible.
For those who can’t legally consume alcohol yet or aren’t fond of wine and spirits, Ape Beverages offers an alternative. The first sustainable water beverage to come from Web3, Ape Beverages, aims to hydrate the NFT space with its first offering, Ape Water, hailing from Mt. Shasta, California.
Similar to companies in the Food Fighters universe, Ape Beverages uses a Bored Ape as the face of their brand, which has acted as a lightning rod for endorsements from BAYC holders. The brand has already started to make a splash with its events and overall presence at influential conferences. It even comes with a philanthropic mission to help communities in need of clean water resources.
Unlike Bored & Hungry, some NFT restaurants aren’t made for everyone. Similar to the luxury nature of BlockBar, there are a few select NFT dining experiences that are only truly accessible to those in a specific tax bracket. Flyfish Club, an NFT-controlled restaurant still in development, is certainly one of those experiences.
As of early 2022, entrepreneur and prominent NFT creator/collector Gary Vaynerchuk announced that he and his hotel company, VCR Group, would create the First NFT restaurant. Scheduled to open in 2023, Flyfish Club will be located in New York City and will be a members-only private eating club where membership is purchased as an NFT.
While Flyfish Club surely won’t be accessible to everyone, the idea of member-only, token-controlled experiences is nothing new in the NFT space. Considering that numerous brands and projects, and even live events, have implemented token-gating as a way of rewarding their core fans, it wouldn’t be a stretch to assume that, in time, perhaps other NFT culinary endeavors can do the same. same. For now, it may just be restaurants and social clubs, but over time, the intersection of NFT and food will surely continue to heat up.
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