Africa’s largest mobile network operator, MTN Group, has announced that it will host the first virtual concert in the continent’s metaverse, Ubuntuland.

The event will be held on November 30 in association with the talent search program The Mic: Africa.

Earlier this year, MTN Group became the first African company to purchase land in Ubuntuland with a vision to create dedicated environments to create unique immersive experiences for its customers.

“MTN Group’s presence in the African metaverse will be known as altMTN,” says Bernice Samuels, MTN Group group marketing executive. “altMTN allows us to further support our ambition to lead digital platforms and support African innovation, and will eventually feature live events, shopping, gaming and learning.

“The Metaverse…