The metaverse is increasingly being explored by brands and retailers alike, but both the fashion industry and consumers are still figuring out what it really means to them.

The term “metaverse” may sound vague and mysterious, but in a nutshell it is a digital world. A Combining multiple elements of technology, including virtual reality, augmented reality, and video, users “live” within a digital universe, using avatars to move around and experience the space. One step from other digital worlds that most of us use every day, when we access social networks, for example, or the online games we play on the way home. Now, fashion brands and retailers are vying for customers’ attention in this digital space.

With stats…