At the beginning of this year, EA Sports and FIFA ended a partnership that had lasted 30 years, mainly because the hopelessly corrupt sports governing body had started making all sorts of outlandish demands for its naming rights.. EA walked away and FIFA tried to pretend that everything was going to be okay. It’s clearly not right.

As we reported at the time:

According to last october reports, the negotiations between EA and FIFA had become complicated. EA wanted to expand the license into areas like NFT, while FIFA wanted to retain more control so it could partner with other companies. In the end, it appears that EA was not interested in paying the $1 billion price tag that was supposedly being asked to extend the existing exclusivity agreement.

FIFA has been very quick to do those…