On April 21, 2022, Fidelity Investments announced the grand opening of its first immersive metaverse experience aimed at offering a new way to learn investing basics.

This was the date that Fidelity opened the “Fidelity Stack” in the Ethereum-powered Decentraland metaverse. According to the press release, the Fidelity Stack “features a multi-level layout complete with a lobby, dance floor, and rooftop garden for users to explore on foot, or even via teleportation.” The Invest Quest in the Fidelity Stack is where “users are challenged to make their way through the building learning the basics of ETF investing while collecting ‘orbs’ along the way.”

Kathryn Condon, Fidelity’s director of marketing channels and emerging platforms, said:

“Fidelity is constantly innovating as we reimagine what engaging with customers as a trusted financial services company of the future looks like. As Web 3.0 takes shape, Fidelity is excited to bring our financial education expertise to this new virtual space...

“The way we relate to each other and our money is changing rapidly, whether through the rise of blockchain technology or the development of a new digital universe. Our foray into the metaverse is designed with this in mind.“

And David Dintenfass, Fidelity’s director of marketing and director of emerging clients, stated:

“We are part of a dynamic change as young people take control of their finances in new ways. The next generation seeks financial education everywhere they spend their time, be it physical or virtual. We are committed to serving clients in these decentralized communities as they transform and grow.“