quick shot:

• Customers will be able to complete a car purchase in the FIAT metaverse showroom.
• The project will span the entire New 500 line by the end of 2022.
• VR headsets are not required to access the metaverse showroom.

FIAT has opened what it claims to be the world’s first metaverse-powered interactive showroom to deliver an end-to-end sales experience in the metaverse. The Metaverse Store features a FIAT Product Genius, a real person, who is available to answer any customer questions in real time.

Once customers are inside the FIAT Metaverse Store, they will be greeted by Product Genius, who will guide their exploration of their flagship FIAT model, Bocelli’s New 500 La Prima. Customers can see the car in 360 degree panoramic views and learn about its…