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Fiat has opened the world’s first metaverse-powered car dealership in Italy, allowing customers to set up, research and complete a car purchase from the comfort of their homes, rather than physically visiting the dealership.
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Customers will be able to purchase the flagship model, 500 La Prima by Bocelli in the early stages before rolling out the experience to other Fiat 500 lineups in late December.
The experience would be available to explore other Fiat models in the metaverse store before the first quarter of 2023….
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