Fastrack has organized its first Metaverse event, the “Verst Villa”, an exclusive Halloween-themed party with an interactive spooky experience that can be enjoyed virtually. The event went live on October 29 and took place on private land in the metaverse, called Phyvital.

Taking into account the interests and tastes of the GenZ, the event would be packed with fun activities such as games, a dance party and many more. Fastrack’s metaverse experience allows users to collect tokens through the house to ultimately unlock a limited edition Halloween NFT from the brand, as well as a discount coupon redeemable on the website.

Ajay Maurya, Fastrack’s Chief Marketing Officer, said: “Fastrack looks forward to living up to its legacy of meeting the changing needs of…