Syky, an online luxury fashion marketplace, has raised US$9.5 million in funding led by Alexis Ohanian’s Seven Seven Six.

Syky is the brainchild of Alice Delahunt, the former chief digital and content officer at Ralph Lauren. It is a blockchain-based start-up with the goal of becoming a hub for the next generation of designers and consumers.

According to a press release, the funding would help the goal of giving users a platform to create, curate, share and exchange their fashion collections in an effort to level up with industry players.

When asked about Ohanian’s thoughts on Syky, he said: “There is limitless potential with Web3, and the hotspot in this future is no exception.”

He further added: “Fashion ideals can bring the best virtues of an open Internet and creative expression. With a culture so heavily influenced by the runway, digital fashion will expand opportunities for creatives and consumers. We invested in Alice and SYKY because we believe in Alice’s vision of building the leading fashion platform and community for the next generation of designers and consumers.”

On January 20, 2023, Syky will launch its first non-fungible token (NFT), The Keystone; 50 of these NFTs will be awarded to aspiring designers.